Karen mcgrane a book apart

Karen mcgrane karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile. Her two books, going responsive and content strategy for mobile, were published by a book apart. Jan 23, 2014 karen mcgrane is thinking about her feet 21. Ethan and karen explain it all to you responsive web design. It was thrilling to bring you ethan and karens first industrychanging a book apart books. I appreciated the clear approach and writing style and was looking for more advice on practical application. Content includes your text, images, videos, charts, and any other forms of information your reader might want from you.

Bibliography selected books on design, user experience, mobile. Karen mcgrane if the internet is more awesome than it was in 1995, karen would like to claim a very tiny piece of the credit. From the roots of content strategy to its evolution through design and device advancement, learn how to plan, implement, and deliver great. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Fifteen percent of sales of karen mcgranes content strategy for mobile and other a book apart books sold today will go to the red cross in its effort to aid victims of hurricane sandy. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile.

With all content moving mobile, karen mcgrane writes, the. She is the author of content strategy for mobile from a book apart. Karen talks about how she got started in public speaking. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Jeffrey zeldmans designing with web standards, or doug bowmans redesign. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design. No ones career has been centered on these two fields as much as. Writers wonder why editors trim stories in the online report. Responsive design is misunderstood the karen mcgrane. Jul 19, 2016 in this exciting presentation captured live at an event apart austin, karen mcgrane explains how to survive the coming zombie apocalypse by developing a content strategy that treats all our platforms as equally important. If youre hoping for a collection of tricks and tips for adding a little bit of superficial flair to the websites that you build, then keep looking, my friend. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more.

Adaptive content is an approach to delivering targeted messages based on what you know about the user. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. For more than fifteen years karen has helped create more usable digital products through the power of user experience design and content strategy. Jan 01, 2012 this book is the most cogent argument ive yet seen for the separation of form from content. From developing a longterm vision and roadmap, all the way through information architecture, content development, and editorial process and workflow, youll get handson help every step of the way, from the person who wrote the book on how to do it. Content in a zombie apocalypse by karen mcgranean event.

We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. Her first book, content strategy for mobile, was published in 2012. Her new book, going responsive, guides organizations large and small through the changes they need to make in their process and teams to pull off a successful responsive redesign. Mcgrane is also the author of content strategy for mobile.

If the internet is more awesome than it was in 1995, karen would like to claim a very tiny piece of the credit. Karen mcgrane declares that organizations can no longer view mobile as a separate content platform. Content strategy for mobile by karen mcgrane goodreads. From 1998 to 2006, mcgrane was the vp and national lead for user experience of the marketing company razorfish. What if we stopped thinking of publishing as a sequential process and we start thinking about having one universal structure that would be designed from the start to cover the full range of. Join facebook to connect with karen mcgrane and others you may know. Just got my copy of karen mcgranes content strategy for mobile from a book apart.

The book apart series is great, fast reads and very useful information. Nov 24, 2015 karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. That may be what type of device she is using, it may be her location or other. No ones career has been centered on these two fields as much as karen mcgrane. Jan 09, 20 with all content moving mobile, karen mcgrane writes, the apis the thing. Karens got a great new book out that id recommend you check out. Karen mcgrane, author of content strategy for mobile, on librarything librarything is a cataloging and social networking site for booklovers home groups talk zeitgeist. Karen mcgrane she is the author of content strategy for mobile from a book apart. Karen mcgrane is thinking about her feet ladies in tech. See the complete profile on linkedin and discover karens. What youll get from this book this book discusses why and how to get your content onto many different devices, platforms, screen sizes, and resolutions. While the smartphone isnt the sole focus of this book. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux.

Whether youre familiar with this approach or are learning about it now, ethans book is the indispensable guide to responsive design. May 02, 20 karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Karen mcgrane author, going responsive karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile. I became interested in reading content strategy for mobile by karen mcgrane after i read her article on a list apart titled responsive design wont fix your content problem. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Like most a book apart books, a lot of information is packed in this one. View the profiles of professionals named karen mcgrane on linkedin. Mcgrane is an emergency medicine physician in shelton, washington and is affiliated with multiple hospitals in the area. Karen mcgrane explains how and why individual fields of content should be. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. Patterns and principles and karen mcgranes going responsive are now available in our a book apart store. Her book content strategy for mobile was published in 2012 by a book apart.

This is a sample chapter from karen mcgranes book going responsive. Karen mcgrane content strategy for mobile a book apart. A book apart publishes highly detailed and meticulously edited examinations of single topics. She cohosts a responsive web design podcast with ethan marcotte, and is the author of going responsive, published in 2015 by a book apart.

Karen mcgrane draws on data and stories from realworld teams to show you why going responsive is just good business senseand how to. Karen teaches design management in the mfa in interaction design program at the school of visual arts in new york, which aims to give students the skills they need to run successful projects, teams, and businesses. Karens adapting ourselves to adaptive content, an event apart boston, 2012. Her book, content strategy for mobile, describes how content structures, editorial processes, and content management technologies need to evolve to support what she calls adaptive content. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. Facebook gives people the power to share and makes the world more open and connected. Karen mcgrane draws on data and stories from realworld teams to show you why going responsive is just good business senseand how to set up your project from concept to launch for total success.